KODE IKLAN YANG DIPARSE
KODE IKLAN YANG DIPARSE
This chapter deals with some aspects of
methodology used to guide the present study. Several points to discuss are
research design, population and sample, research site, procedures, as well as
instrument for collecting data. To complete the discussion, this chapter also
reviews the technique of data analysis and ethical considerations.
3.1
Research Design
Relevant to the research purpose and research
question, a qualitative study was applied in this
research. According to Frankel et
al (2012,
p. 86) “qualitative research is that they are typically not stated at the beginning of a
study, but rather they emerge
as a study progresses”. In this study, the writer applied qualitative method. Fraenkel, Hyun & Wallen (2012, p. 426-427) state that “qualitative research is the
collection, analysis and interpretation of comprehensive narrative and visual
data in order to gain insights into a particular phenomenon of interest”. The
writer choose the qualitative method in the research by means to obtain the data by
simply watching the participants, understand and interpreting the data without
altering and manipulating it.
Meanwhile, Fraenkel,
Hyun & Wallen (2012, p. 426-427) have described that there are at least five
main features in type of qualitative research. They are: 1) the natural setting
is the direct source of data, and the researcher is the key instrument in
qualitative research; 2) qualitative data are collected in the form of words or
pictures rather than the numbers; 3) qualitative researchers are concerned with
process as well as product;4) qualitative researchers tend to analyze their
data inductively;5) how people make sense out of their lives is a major concern
to qualitative researchers.
Meanwhile, this study was designed as a
case study. Case study is expected to capture the complexity of a single case and the
methodology can be developed in particular field. Case study is not only
applied in social sciences such as psychology, sociology, anthropology, and
economics, but also in practice-oriented fields such as environmental studies,
social work, education, and business studies (Johanson, 2003,p. 2).
In this case,
Gerring (2004, p. 1) states that a case study is “an empirical inquiry that
investigates a contemporary phenomenon and context are not evident, and in
which multiple sources of evidence are used”. In addition, the study itself
focused on a single phenomenon which was one of the characteristics of a case
study. The phenomenon that the writer investigated in this study was analyzng
the technique used by students in translating newspaper. Means of collecting
the data, the writer did not need the formula to calculate the data.
KODE IKLAN YANG DIPARSE
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